Do-it-yourself Web Sites for Dummies

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If you’re feeling left out of the mad scramble to establish a presence on the
Internet, relax — you’re not alone. And it’s not too late.
Despite the hype, a few businesses still don’t have Web sites. And, even if you have
one, you’re probably still trying to figure out how to make your site better or more
profitable, or you’re already thinking that it’s time to redesign.
These days, it seems that every TV commercial, movie trailer, magazine insert, and
grocery store bulletin board warns that any serious business owner needs to have a
Web site, and most families, clubs, and even pet snakes do, too.
That’s increasingly true, but building a presence on the Internet isn’t something you
should do just because everyone else is doing it, and it isn’t all bad if you’ve waited
this long to make the Web a priority. Too many people have raced to put up Web
sites without fully considering how the Web fits in with their other goals and how
they can best take advantage of what the Web has to offer.
If you’ve waited until now, you may even be better off because the Internet has
matured, its audience has matured (it isn’t populated solely by teenagers and aca-
demics any more), and building a Web site has become easier than ever. If you’re
ready for a redesign of your first site, you have the advantage of being able to benefit
from your own and everyone else’s mistakes.